Internet Facts
84% of Americans Are Now Online They do 46 billion Internet
searches each year: 3 times the number of yellow page referrals.
Pew Internet Project
Yellow Page Usage is Declining 2.5% a Year.
Yellow Page Association
Newspapers Have Declined 10% Annual newspaper media
usage has declined 10% in the last decade.
Statistical Abstract of
the United States
50% of American consumers are more likely to visit businesses
providing information online (even if they are not selling online).
Pew Internet Project