Marketing Cost Compared
Industry experts agree that local Internet advertising is one of the most efficient ways to attract new customers
Internet advertising is huge
With the growth of information on the Internet has growth the amount of time people spend on it,
which has in turn generated a new market for Internet advertising. Some of the wealthiest companies
in the world have made sure that they get a piece of the Internet marketing pie, and for a good reason.
Internet advertising is targeted
As a company looking for advertising opportunities to a specific market, Internet
advertising offers some targeting methods that insure that those who see your ads are the ones most likely
to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses
regularly. Forget the costly shotgun strategy of newspaper advertisements, Internet advertising is targeted!
Internet adverting enables good conversion tracking
It's impossible to get a good idea of how many people
see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult.
However, Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see
it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion
rates Internet
advertisements are getting.
Internet advertising has a lower entry-level fees
If you have a limited budget, Internet advertising can be much more in reach than traditional methods. A small
yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on
a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding
starts at a nickel or dime a pop.
Internet advertising can be much cheaper
Because of the targeted
nature of Internet advertising and the ability to track the effectiveness of ads, conversion rates from Internet
advertising is typically much better than traditional mediums.
Internet advertising has greater range
One more benefit is that, since the Internet spans the globe, pockets of your target market scattered around
the world can all be targeted at once, rather than trying to find different publications, radio stations and
television stations that cater to a particular geographical area.
On the whole, Internet advertising can be
a great way to get the word out there about your service or product in a cost-effective, efficient way.
The Difference Between Internet & Traditional Marketing
All other types of advertising are based on the same
principle, the numbers game. Advertise to a hundred people and there may be
one who is looking for your service right now. So it takes a constant effort
and vigilance to make sure that you are there when your customer is finally ready.
The problem is you spend time, money and effort, reaching the hundred, instead of
the one.
Internet advertising take your advertising dollars and applies them to
the one client who is looking NOW for your service. Essentially, Internet search
engine client are in the market to buy NOW! This is a huge advantage
over
other types of advertising.